State optimization through behavioral economics: Customizing public services in Perú

Abstract

In the world, increasingly well-informed customers are becoming more demanding regarding the goods and services they acquire, and in this context, the State, which is the provider of the most essential services to the population, is no exception. The present research aims to examine the application of behavioral economics to enhance the efficiency of public services through personalization. The methodology involves a thorough review of empirical studies and theoretical approaches demonstrating how the principles of behavioral economics have been employed to tailor state services to individual citizens' preferences. The results highlight that personalizing public services based on understanding human decisions can lead to better resource allocation and increased citizen satisfaction. Furthermore, it is observed that choice architecture strategies, process simplification, and the use of soft incentives have proven to be effective in optimizing government services. The main conclusions suggest that the successful implementation of behavioral economics approaches in state services requires interdisciplinary collaboration, careful attention to ethics and privacy, and ongoing assessment of their impact to ensure continuous improvements in public administration.