Income tax on influencers in tax collection in Latin America

Abstract

Due to the increasing technological advancements, commercial activities are increasingly being conducted through social media platforms, with influencers as the main players. This study examines the impact of income tax on influencers and its relation to tax collection in Latin America. The study focuses on eight countries with the highest number of influencers. It is important to note that in countries such as Argentina, Uruguay, and Brazil, there are no regulations from the tax authorities to govern influencers. The aim of this study is to analyse the impact of income tax on influencers and tax collection in Latin America. This will be achieved by determining the relationship between the income tax paid by influencers and Latin American tax collection. Additionally, the regulatory frameworks of the countries with the largest number of influencers will be compared. A mixed-method approach was used to investigate the variables, using both quantitative and qualitative data. It is concluded that the influencer market is continuously evolving. Therefore, it is necessary for countries to regulate these activities, which contribute directly to a substantial improvement in global tax collection.