Happiness as a potential strategy in Higher Education institutions

Abstract

Companies and in particular higher education institutions depend for their success, to a large extent, on the stability of their teaching and administrative staff, on innovation and creativity, as differentiating elements that constitute competitive advantages before society, Therefore, they must focus their strategy, in order to have “happy” internal and external clients, on giving priority to human talent, where an adequate work environment, a good work environment and a positive work culture are built.Institutional happiness is related to the conscious and formal decision on the part of the highest management, to produce this result for the institutions, so it must be part of the institutional strategy, either in its strategic planning, or as a parallel planning on this topic. More and more institutions seek to make their stakeholders feel happier and their employees less stressed in their workplace. This paper analyzes the most general aspects of institutional happiness from a cycle that includes promoters, institutional management, and internal and external clients.